June 6, 2011

Book for AIM MBAs: Did You Read The Case?

It's been a while since my last update, but I'd like to plug my book: Did You Read The Case? 16 Stories on How to Get Into the Asian Institute of Management and Survive the Case Method MBA.

The book is exclusively available at the Amazon Kindle store and priced at $0.99 if you're in the US, and $2.99 if you're in the Philippines. Why the price difference? Well, we'll have to thank Philippine tax laws for that.

In any case, the book is a project that stemmed from my MBA days at the Asian Institute of Management up to early this year. With the e-book boom, distributing the book electronically would be the practical way to go.

As for the book contents, It's intended for aspiring MBA students who want to get into AIM and current MBA students who are struggling to deal with the rigors of the program.The main topics of the book include getting admitted, starting the classes, dealing with pressure, grappling with grades, and rising above the challenges.

Essentially, Did You Read The Case? is part memoir, part survival guide.

I invite everyone who's considering an AIM MBA to buy the book. For a very small investment, it can save you a great deal of stress in the future. :)


I'd like to thank the folks who helped make the book happen: my wife, Dr. Ricky Lim (who wrote the foreword), my classmates Bingo Tongco, Frank Shrope, and Cheska Herrera. You all rock!

February 18, 2010


This blog, like most things, is evolving.

The AIM Blogger will be changing from a blog into a community site. From a blog with the perspective of one person to a website looking through the eyes of every student at the Asian Institute of Management.

I guess it's pretty apparent that my life outside of AIM after graduation has expanded tremendously. And while I still consider the institute my home (I still teach a couple of courses there as needed), the story of the struggling b-school student no longer there. Francis did a wonderful job contributing and this legacy of the student's side must be preserved for the long term.

So expect some hiccups while accessing the site. For instance, the domain "theaimblogger.com" may be inaccessible at times. The site's old URL "theaimblogger.blogspot.com" can still be used to access this site.

Finally, feel free to ask questions about the changes in the site. :)

December 15, 2009

When Life Gives You Lemons

People say, "When life gives you lemons, make lemonade." But what if that person is a manager?
  • Marketing Manager - "When life gives you lemons, get the juice, color it blue, and call it 'shlemonade' because the 18-30 year old demographic likes the 'sh' sound and all things blue."
  • Operations Manager - "When life gives you lemons, outsource the peeling to Brazil, the juice extraction to India, and the manufacturing to China. That will give you 100% Lemonade."
  • Sales Manager - "When life gives you lemons, screw the juice. I've got a new batch of lemons to sell."
  • IT Manager - "When life gives you lemons, I'll place it near a Windows Vista machine. When the computer crashes, the user will smash the lemons in frustration. And then you have juice." 
  • HR Manager -  "When life gives you lemons, I'll recruit an eager MBA grad who's willing to work for half the normal salary add 'Juice Extraction' in his job description."
  • Finance Manager - "When life gives you lemons, I'll show the lemons the financial books. That alone will make the lemons bleed their juice."
Hope this post gives you a little smile. :)