June 6, 2011

Book for AIM MBAs: Did You Read The Case?

It's been a while since my last update, but I'd like to plug my book: Did You Read The Case? 16 Stories on How to Get Into the Asian Institute of Management and Survive the Case Method MBA.

The book is exclusively available at the Amazon Kindle store and priced at $0.99 if you're in the US, and $2.99 if you're in the Philippines. Why the price difference? Well, we'll have to thank Philippine tax laws for that.

In any case, the book is a project that stemmed from my MBA days at the Asian Institute of Management up to early this year. With the e-book boom, distributing the book electronically would be the practical way to go.

As for the book contents, It's intended for aspiring MBA students who want to get into AIM and current MBA students who are struggling to deal with the rigors of the program.The main topics of the book include getting admitted, starting the classes, dealing with pressure, grappling with grades, and rising above the challenges.

Essentially, Did You Read The Case? is part memoir, part survival guide.

I invite everyone who's considering an AIM MBA to buy the book. For a very small investment, it can save you a great deal of stress in the future. :)


I'd like to thank the folks who helped make the book happen: my wife, Dr. Ricky Lim (who wrote the foreword), my classmates Bingo Tongco, Frank Shrope, and Cheska Herrera. You all rock!

February 18, 2010


This blog, like most things, is evolving.

The AIM Blogger will be changing from a blog into a community site. From a blog with the perspective of one person to a website looking through the eyes of every student at the Asian Institute of Management.

I guess it's pretty apparent that my life outside of AIM after graduation has expanded tremendously. And while I still consider the institute my home (I still teach a couple of courses there as needed), the story of the struggling b-school student no longer there. Francis did a wonderful job contributing and this legacy of the student's side must be preserved for the long term.

So expect some hiccups while accessing the site. For instance, the domain "theaimblogger.com" may be inaccessible at times. The site's old URL "theaimblogger.blogspot.com" can still be used to access this site.

Finally, feel free to ask questions about the changes in the site. :)

December 15, 2009

When Life Gives You Lemons

People say, "When life gives you lemons, make lemonade." But what if that person is a manager?
  • Marketing Manager - "When life gives you lemons, get the juice, color it blue, and call it 'shlemonade' because the 18-30 year old demographic likes the 'sh' sound and all things blue."
  • Operations Manager - "When life gives you lemons, outsource the peeling to Brazil, the juice extraction to India, and the manufacturing to China. That will give you 100% Lemonade."
  • Sales Manager - "When life gives you lemons, screw the juice. I've got a new batch of lemons to sell."
  • IT Manager - "When life gives you lemons, I'll place it near a Windows Vista machine. When the computer crashes, the user will smash the lemons in frustration. And then you have juice." 
  • HR Manager -  "When life gives you lemons, I'll recruit an eager MBA grad who's willing to work for half the normal salary add 'Juice Extraction' in his job description."
  • Finance Manager - "When life gives you lemons, I'll show the lemons the financial books. That alone will make the lemons bleed their juice."
Hope this post gives you a little smile. :)

    December 3, 2009

    '10 Tactics' Premiere at AIM

    The Philippine premiere of the film "10 Tactics" will be held at the Asian Institute of Management tomorrow at 7pm.

    10 Tactics is a documentary that shows how information can be translated into concrete action. While the film has open source leanings, I believe the contents of the film can give business folks an idea how to create active participation via technology. Here's the trailer of the film:

    If you're interested, please register here.

    December 1, 2009

    Weekend Over...Back to Reality

    I cannot deny the fact that the long weekend is over. While some of us went out of town and had their own adventures, I chose to stay at home and go out a bit during my long weekend. It was nice, but sadly, too short. Checking my emails' inbox confirms it. The weekend is over, time to get back into my current reality of school and the MBA program.

    For this week, our load will be light and we have only a few classes with very long breaks. Tomorrow after Marketing Management class (or is it Microeconomics class?), I will go to the bank to fix my former staff account and turn it into a regular account. I'll visit some of my friends and have a little lunch get together. Maybe I'll walk around the malls and do stuff.

    But unlike the weekend where I enjoyed taking 8 hours of sleep and only thought of school once in a while, I knew that when I go out after lunch tomorrow that the week has begun and there is much work to be done. Still, we all have more time in our hands this week. I'm hoping we don't fill it up with work just because we can. Sometimes we all need to be a little more relaxed and a little more free to have balance in our lives. Lucky for section B, our class ends at 12:30 tomorrow.

    Still in semi-vacation mode...

    image taken from The financial help center


    November 30, 2009

    Article on AIM Leader Out!

    The article I mentioned a few months back is finally out!

    I contributed an article to the AIM Alumni Leadership Magazine (or AIM Leader) entitled "Confessions of an MBA Blogger" and it's about The AIM Blogger. I wrote about this blog's roots and directions in the future. I shared how this blog was able to help me cope during my MBA studying days and now in my MBA teaching days.

    If you get a chance to grab the magazine, please do so because apart from my contributed article, there are also contributions from Fidel V. Ramos (former Philippine president), Maj. Gen Roland Detabali (MDM 2004), and Jerry Quibilan (MM 1976). Feedback is always welcome. :)

    BTW, another contribution of mine will appear in the next issue of AIM Leader. For the next article, I'm focusing on Social Media. :D

    November 28, 2009

    Another Long Weekend!!!!

    The first day of another 3 day long weekend for MBA cohort 5 students has started! I for one am looking forward to it. DVDs at home, some more quality time with family, going out and not worrying too much about the time! Even hanging out at home without any readings to worry about! (Well, I have readings and will still read up hahaha!) Something is strange about next week's schedule though, the school seemed to have heard our silent plea for lighter loads and now we just have 4 subjects for the coming week... I even have 2 half days this week....Hmm

    Ideally, we should be taking advantage of this short break. As to what kind of advantage it is for, it depends on each person I guess. As for me, I'd try to read some more and practice some cases maybe.(just maybe) But I will also have time to walk more in the mall tomorrow. I'm visiting my grandma on Monday too! Maybe on the half-day schedules I'll also visit my former officemates and have a quick lunch somewhere or something.

    Wonder what the rest are planning/are already doing in this longer weekend and possibly easier week?


    November 27, 2009

    Basketball Nights

    One of the things I've been doing to get involved with AIM MBA cohorts is playing basketball with them regularly. Since the "easy" fourth and final term started, we played almost weekly.

    We usually play at the AFP Army Gymnasium and the Power Plant Basketball Court. Majority of players come from MBA Cohort 3, although there are folks from Cohorts 2, 4, and 5 who have played. Basketball games have ranged from friendly to overly competitive. I remember one game where my body ached like hell after a hyper-competitive game.

    The game we last played could be the last for the group since the graduation for Cohort 3 is coming up. Here's a photo tribute to the men and women who run, jump, and shoot every Tuesday/Thursday for the last few months. (Thanks to Laurice Alaan for the photos!):

    November 24, 2009

    Good things

    1030 was the time that we ended our learning team meeting last night. Slowly but surely, we are getting into that pace wherein we now spend less time working with our assignments as a group. I'm not really sure if it is an improvement in time-efficiency, or some other productivity thing, but from what I can initially observe is that people are working faster when they know that they have a lot of work left to do for the following day of which the odds of successfully finishing them all are low. In short, once people know that it is almost an impossibility to finish everything in one night, people start going against those odds.

    Which comes to this entry I'm writing here. It's about good things. About how some people and organizations, despite the odds, still strive to go about creating and contributing positive changes to our societies. Among these things that we can probably brag about as authentic human beings is the recognition of one of the Philippine's own, EFREN PEƑAFLORIDA as CNN's Hero of the Year 2009. You can search around in the net, what his great achievement is but to really sum it up, he was a man, who decided to create and spread education to the marginalized sectors of our country. He might be described as a small man, one among many millions, and yet who knew that there were some things that needed to be done to help improve the society.

    Truth is, the world has no shortage of heroes in society. What we lack, is support and people who are willing to dare to make an impact and a difference that changes the lives of others and themselves for the better. We need more of this. Personally, I also think that the way for people really to get out of poverty is through education. MBA students should also remember that despite getting higher income as one of the main reasons for taking up the program, we should also keep in mind how to transform the lives of not just ourselves but also of others. After all, we are going to end up in places where we can actually make a very big impact on the lives of many more people in our future organizations and business environment. The world needs not just any MBA, the world will need more responsible MBAs.

    Congratulations Efren! Mabuhay ka!


    November 23, 2009

    The AIM Blogger Chosen as One of 100 Best Blogs for International Business Students

    Great news!

    The AIM Blogger is chosen one of the 100 Best Blogs for International Business Students by Online Colleges.net. The list is a selection of blogs that  provide an excellent opportunity for students to find out first-hand about doing business in countries around the world, hear from other b-school students living and studying abroad, find out what professors have to say, and even explore the developing field of micro-financing.

    I'm sure recognitions like these will motivate us, The AIM Blogger team, to write better stuff for the global business school/MBA community. (BTW, Chino has been coming up with mighty great contributions. Check them out!)

    BTW, this is the second recognition the blog has received-- the blog was selected as one of the 100 Best Blogs for MBA Students early this year.