April 16, 2008

Google Day in AIM


Today is Google Day in AIM!

Thanks to Prof. Titos Ortigas' initiative, Google is coming here to give a series of talks to the students, faculty and staff on Google's services that will soon be rolled out in AIM. Google Consultant for the Philippines Aileen Apolo will be speaking on various topics the whole day, from using Internet Marketing to job opportunities in Google.

Here is the Google Day in AIM agenda:

  • 8:00am-9:30am - Google University (MBA students)
  • 9:30am-11:00am - Google Apps for Education (AIM Staff)
  • 11:00am-12:30pm - Break
  • 12:30pm-2:00pm - Putting your business online (All students)
  • 2:00pm-3:30pm - Google Apps for Education (AIM Faculty)
Here are the topics covered for each talk for the students:

Google
University:
  • Google 101
  • Google for Students
  • Google Search
  • Blogger
  • Job Opportunities at Google
Putting Your Business Online:
  • Internet Marketing 101
  • How to Put Your Business Online through Google (Google Apps for Your Domain)
  • Google Adwords
  • Search Engine Optimization
  • Blogging for Your Business
I've coordinating with Ms. Apolo and leading the organization of Google Day in AIM so I hope the event will be a success.

--

The first session was actually a Development of the Enterprise (DE) session for my MBA class. We started around 8:15am and Aileen first gave the Google University talk. Since almost everyone in the class was quite familiar with the Google's services, Aileen skipped most of the services overview and went to the features that will be rolled out in AIM. Similar to what Arizona State University did, online student services will be powered by Google-- from the email service, collaboration to the scheduling of classes. The session concluded with a Q & A session on the specifics of the new services and, of course, placement in Google.

The second session was for AIM staff and it was more of a troubleshooting session as the staff went straight to implementation issues like calendar importing and sharing, email contacts and collaboration tools. Unfortunately, the third session, "Putting Your Business Online" had to be canceled due scheduling conflicts. I was only able to attend the last session partially because we had our last class session for Management Control Systems (MCS).

I also was interviewed by Aileen for her video blog before the second session started. We talked about my walkabout project-- Corporate Communications 2.0: Corporate Blogging. I shared how I conceptualized the project and the motivations behind it. I'll let everyone know if the vlog post is up. :D

Google Day in AIM, in my opinion, was a partial success. The attendance on the first session was good because it was a requirement, but the staff and faculty sessions drew a paltry number of people. Perhaps next time, I'd be more aggressive in promoting the event to them.

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