April 29, 2009

The Other Side


For the past couple of days, I sat as a panelist in the Development of the Enterprise (DE) final project presentations of the MBA Cohort 3 students. The panel was composed of Prof. Titos Ortigas, Prof. Ning Lagman, Mr. Dickie Gonzales (one of my former DE teachers), Mr. Eric Fajardo of LearnIT (also an AIM alumnus), and myself.

Personally, I found it weird because it was not too long ago when I was one of the students presenting in front of a panel, showing why our projects should work and our recommendations should be rock solid. Make no mistake, the experience of being a panelist was learning experience. I see it as one of those activities that's part of the "I'm no longer an MBA student" theme of my posts in the last few months.

How were the projects? I was able to give meaningful feedback for those projects that had a website component, whether it was core or a supplementary component. My comment is that a lot of the groups relied on the internet advertising business model, but did not give good projections on the traffic, which is one of the key metrics for advertisers. Perhaps these students will learn a thing or two in the internet marketing elective I'm teaching this July. :P

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