October 16, 2007

Close Fight


It was a close good, close fight indeed. And in the end the better politician won.

With a tally of 89-85-80, I came second in the election for the Asian Institute of Management Student Association. Yes, I lost by a very small margin (so small that a five vote swing from the trailing candidates will affect the outcome) and I have nothing to be ashamed of-- the school-wide elections were fair and I feel I lost in my own terms.

I would like to thank this opportunity to thank those who supported me during the campaign. Seeing people wearing blue as a sign of support last election day was reward enough for me. I am humbled really by the number of the people who voted and believed in what I could bring to the Student Association. Congratulations to the newly elected officers!

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The very short campaign period was something I enjoyed. I really liked strategizing and applying the some of the stuff I learned in Marketing Management (MM). From designing my campaign poster to the little flyers I distributed, I felt the labor I put in contributed to my end goal of reaching to the various students of the different programs (MBA, MM, MDM).

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Speaking of MM, we had our presentation for our major market research project today. For that project, we were tasked to do a market research for Starbucks Coffee-- having Focus Group Discussions (FGD) and Usage, Attitude and Image surveys, as well as doing various environmental and internal analysis.

Preparing for the presentation was like doing a group WAC since our group was up until five o'clock in the morning. We were still crunching data with Excel and SPSS in the wee hours of the night and I was still busting out the correlations and Chi squares just before I took a nap. The funny thing was we had Quantitative Analysis (QA) class at 8 o'clock.

We drew lots and we had the (mis)fortune presenting first. Our presentation went OK, but we again dropped the ball on developing a positioning recommendation for Starbucks, based on our market data. We are to submit a paper on our findings tomorrow and that's another challenge for our group.

Aside from enjoying the whole project, I really learned a lot and my respect for market research just skyrocketed.

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