April 15, 2009

Handling an AIM EXCELL Course

I've been pretty much stressed in the last two days because my time has been devoted to the AIM EXCELL course I'm co-handling with Prof. Ricky Lim, Prof. Richard Cruz, Anton Diaz and Jayvee Fernandez. AIM EXCELL is AIM's executive education arm.

The course, Winning Internet Marketing Strategies & Tactics, is being offered for the first time to marketing & media executives and even though we have 12 participants, I pretty have my hands full. Aside from being the trainer for a half-day session yesterday, I'm at the course all the time because I do the live blogging (yeah, we have a course blog ) and posting tweets in Twitter. I also helped the participants jump-start their Google AdWords campaigns and answer the occasional beginner questions.

Yeah, it's tiring, but I'm learning a lot, especially in the difference between teaching an AIM EXCELL course and the typical MBA course. The EXCELL course is really a sprint, because we cover so much ground in a week. Relative to that, the MBA courses seem like a grueling marathon because a course will run for 10 weeks (but from the student perspective, he/she is also taking up five more subjects, so it's pretty even). Also, the difference in the class composition (20-something year old MBA students versus 30 to 40-something year old executives & managers) counts a lot.

The course will be done tomorrow, I'll posting some more of my thoughts on this matter. :)


John Wes said...

This is really awesome, Regnard!

Must've been cool attending this course. Wish I had the time/opportunity to attend. Maybe on the next run...

All the best and till then, keep up the great work!